Rob West

Hello, I am a software engineering leader based in Oxfordshire, UK, currently serving as a Head of Software Engineering at Aurora Energy Research where our engineering teams build innovative cloud-based software solutions which power major decisions in the global energy transition.

I studied philosophy and psychology to postgraduate level at the University of Oxford, and these disciplines continue to shape how I lead engineering teams. Modern neuroscience shows that we are primarily energy systems, not purely thinking systems, our emotions and feelings underpin every behaviour. I draw on this understanding to build engineering cultures that channel people's energy towards clear, meaningful goals.

Beyond my professional life, I am a competitive cyclist, specialising in time trials and track events. I ride for Team Ohten, with whom I won the UCI World Masters Track Championships 2024 in the 45–54 Team Pursuit in Roubaix, France. I am also the British Masters Champion and UCI World Masters Silver medallist in the Individual Pursuit.

My Coaching Philosophy

What motivates me to be a coach? The simple answer is that I enjoy helping others to realise their potential. In my experience if you scratch beneath the surface of any human being, you'll find a huge reservoir of untapped capabilities. Our brains are amazing but the way they evolved can cause us to get in our own way, to miss opportunities and focus on the wrong things.

Finding a framework for powerful coaching questions

The focus of transformational coaching is to help our coachees achieve a shift in their thinking and behaviour. We aim to do this by asking powerful or insightful questions, seeking to raise awareness, to uncover the assumptions that are limiting their performance. How can Tomm's framework from family therapy help?

Contact Details

Phone: + 44 (0) 7818 646286
E-mail: rob at robwest.info

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