Rob West

Hello, I am an experienced software engineering leader and transformational coach based in Oxfordshire, UK. You can learn more about my coaching work at Double Loop Coaching, a collaboration with my wife Melissa.

I studied philosophy and psychology to postgraduate level at the University of Oxford, and these disciplines continue to shape my leadership and coaching practice. Modern neuroscience shows that we are primarily energy systems, not purely thinking systems, our emotions and feelings underpin every behaviour. I draw on this understanding, using evidence-based mindfulness techniques to help clients channel their energy towards achieving meaningful goals.

Beyond my professional life, I am a competitive cyclist, specialising in time trials and track events. I ride for Team Ohten Aveas, with whom I won the UCI World Masters Track Championships 2024 in the 45–54 Team Pursuit in Roubaix, France, setting a world best time of 4:20.6. I am also the British Masters Champion and a former UCI World Masters Silver medallist in the Individual Pursuit.

My Coaching Philosophy

What motivates me to be a coach? The simple answer is that I enjoy helping others to realise their potential. In my experience if you scratch beneath the surface of any human being, you'll find a huge reservoir of untapped capabilities. Our brains are amazing but the way they evolved can cause us to get in our own way, to miss opportunities and focus on the wrong things.

Finding a framework for powerful coaching questions

The focus of transformational coaching is to help our coachees achieve a shift in their thinking and behaviour. We aim to do this by asking powerful or insightful questions, seeking to raise awareness, to uncover the assumptions that are limiting their performance. How can Tomm's framework from family therapy help?

Contact Details

Phone: + 44 (0) 7818 646286
E-mail: rob at robwest.info

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