Hello, I am a web technologist based in Oxford, UK. I am the Technical Director for Jaywing, a marketing company for the digital age. I studied philosophy to postgraduate level (the philosophy of mind and cognitive science in particular) and intended to be an academic philosopher until the lure of web technology proved too hard to resist. You will find information on a range of my interests here, including code, cycling, and the philosophy of cognitive science


For quick projects I wanted a lightweight persistence solution that had no reliance on a relational database. There are options out there like RavenDB but I wanted something even quicker so I created SimpleDatastore. It uses attributes on domain entities to control persistence and stores the data in XML file and is available on NuGet.

Bont Vaypor Plus Review

Bont seem to be the Marmite of cycling shoes. They have a distinct design philosophy and promise customisable fit through heat mouldable carbon construction. This is a report on my experiences with their top end road shoe.

Contact Details

Telephone: + 44 (0) 1865 423725
Mobile: + 44 (0) 7917 772804
E-mail: rob {at} robwest.info

Other Platforms

LinkedIn Flickr Pinterest GitHub Stack Overflow Strava